入境旅游主要消费特征及调整对策  

THE MAJOR FEATURES IN CONSUMPTION OF INBOUND TOURISM AND MEASUREMENTS

作　　者：衣莉芹[1] 杨玲 

机构地区：[1]山东师范大学旅游学系,济南250014 [2]山东大宇有限责任会计师事务所,山东临沂276004

出　　处：《山东师范大学学报（自然科学版）》2003年第4期67-69,共3页Journal of Shandong Normal University(Natural Science)

摘　　要：近年来我国入境旅游发展迅速 ,90年代以来又进入了一个高速增长期 .但从消费特征分析 ,入境游客停留时间短、来华次数少、消费水平不高、消费结构不合理 ,有必要调整旅游供给 ,以引导入境游客的消费需求 ,从而增加国际旅游收入 .The inbound tourism has developed rapidly in China recently and the international visitor arrivals to China have been increasing fast since 1990s Based on the analysis of major features in consumption,it is essential to adjust the supply of tourism resources to stimulate demand of consumer. In order to increase the international tourism receipts,we must intensify the research on exploiting tourism resources and developing tourist market.

关 键 词：入境旅游 消费特征 游客 旅游市场 

分 类 号：F592.3[经济管理—旅游管理]