Offline Retails Facing Challenge in China  

作　　者：Guo Yan 

出　　处：《China's Foreign Trade》2015年第6期48-49,共2页中国对外贸易（英文版）

摘　　要：Recently,Roland Berger has released"How offline retailers can win customer traffic?"According to the report,omnichannel retail strategies for brands and retailers showed offline retailers ways to attract more customers.It explained how offline retailers win the favor of consumers in the constandy evolving retail industry and macroeconomic-environment.

关 键 词：RETAIL attract customer Berger explained traffic FAVOR RELEASED STORES marketing 

分 类 号：F724.6[经济管理—产业经济] F724.2