基于零售商最小最大后悔值的多准则供应链网络均衡模型研究  

Multi-Criterions Supply Chain Network Equilibrium Model Based on Retailer Minimax Regret

作　　者：张华民[1] 周岩[1] 徐明姣[1] 段丁钰 

机构地区：[1]青岛大学管理科学与工程系,山东青岛266071

出　　处：《中国管理科学》2016年第S1期7-13,共7页Chinese Journal of Management Science

基　　金：国家自然科学基金资助项目(71371102);中国博士后科学基金面上资助项目(2016M592151);山东省研究生教育创新计划项目(SDYY15032);青岛市博士后应用研究项目资助(2015173)

摘　　要：本文研究了在不确定需求条件下由多个相互竞争的制造商、零售商和消费市场组成供应链网络均衡问题。由于需求的不确定性,零售商会对当前利润和供需平衡时的最大利润进行对比,从而产生后悔或欣喜的心理。基于后悔理论,建立了零售商利润最大化、后悔值最小最大化的多准则均衡模型,且通过变分不等式理论得到网络各级决策者的均衡条件和整个供应链网络的均衡条件。最后通过数值算例分析决策者的后悔心理对网络各决策者最优订购量、最优利润值、后悔值的影响。In this paper,a supply chain network equilibrium model is constructed. The network consists of multiple competitive manufacturers,retailers and consumer markets under the uncertainty demand. Due to the uncertainty of demand,the retailers always compare the current profit with the maximum profit when the supply is equal to the demand, which may produce the regret or rejoice psychology. Based on the regret theory,the retailers' profit maximization models,and minimax regret value models are established. The equilibrium conditions at all levels of the supply chain network and the entire network are developed through the theory of variational inequalities. Finally,the effect of retailers' regret psychology on the optimal order quantity,optimal profit value is analyzed in numerical examples.

关 键 词：供应链网络 后悔理论 最小最大后悔 

分 类 号：F224[经济管理—国民经济] F274