2013—2014年《慢性病防控与健康》微信公共账号运行分析  

Analysis on the operation of official “iH ealth”WeC hat account during 2013-2014

作　　者：蒋炜[1] 陶然[1] 崔娟[1] 李志新[1] 

机构地区：[1]中国疾病预防控制中心慢性非传染性疾病预防控制中心,北京100050

出　　处：《中国健康教育》2015年第4期390-392,共3页Chinese Journal of Health Education

摘　　要：目的对中国疾控中心慢病中心《慢性病防控与健康》微信公共账号运营情况进行分析,探讨慢性病防控知识新媒体传播模式。结果 2013年7月29日—2014年9月9日,"慢性病防控与健康"微信公共账号关注人数持续增长,总计10 598人,发布文章总数304篇,总阅读量为363 962次,平均每月阅读量为27 997次。阅读次数最多的文章是《有心脏病的人容易发生脑卒中》,达3110次,分享最多的文章是《吸烟已成为肺癌、口腔癌症、胃癌、胰腺癌、喉癌、膀胱癌、肾癌、白血病、肝癌等恶性肿瘤的直接发病原因》,为516次。结论《慢性病防控与健康》公共微信账号的持续发展需要丰富信息形式和内容;提高投放效率;增强互动;增加信息来源,做好内容把关。Objective To analyze the operation experience of official 'i Health' We Chat account from China CDC,during 2013-2014,and discuss new communication method application in chronic disease prevention by using new media.Results The number of users has been growing from July 29,2013.There were 10 598 users by the end of September 9,2014.The account had released 304 articles,which were read 363 962 times,and 27 997 times per month.The article of 'The people with heart disease prone to stroke' had been read 3110 times,which was the highest.The most sharing article was 'Smoking has become the direct reason to cancer,oral cancer,stomach cancer,pancreatic cancer,laryngeal cancer,bladder cancer,leukemia,liver cancer and other malignancies',shared by 516 times.Conclusion Order to continue smooth operation,the official 'i Health' We Chat should be developed in enriching information forms and contents,improving delivery efficiency,enhancing interaction,and increasing sources of articles.

关 键 词：慢性病 健康教育 微信 

分 类 号：R197.2[医药卫生—卫生事业管理]