女人的钱好赚?那是个陷阱  

Chairman of Muow Group You Lin:easy to make money from women? It’s a trap

作　　者：何辉 

机构地区：[1]《支点》

出　　处：《支点》2015年第5期90-93,6,共5页PIVOT

摘　　要：当所有人都认为女人的钱好赚时,自然有更多人进入到这个领域,竞争会异常激烈,女性也会更挑剔,女人的钱其实并不好赚。虽然'女人的钱好赚'的商业箴言流传甚广,但并不代表只要有个门店卖跟女性相关的商品,就能赚钱。至少,游林是这么认为的。游林是猫人国际(香港)股份有限公司(以下简称'猫人')董事长。"Women love beauty and tend to have immediate consumption,but it does not mean you can make money easily from women." You Lin says,be careful with "women trap" that while all people think it easy to get money from women,there will be more business entering this area thus women become more picky.Whether you are able to attract women to open their purse actively,it finally lies in the innovation and who can grasp their exciting point.

关 键 词：内衣品牌 时尚内衣 女性内衣 内衣企业 

分 类 号：C913.3[经济管理]