武术商业化运作的SWOT分析——《关于加快发展体育产业促进体育消费的若干意见》的启示  

SWOT Analysis of Commercialized Operation of Wushu —— the Revelation of “Some Opinions on Accelerating the Development of Sports Industry to Promote Sports Consumption”

作　　者：黄丽萍[1] 雷斌[2] 赵禹钧 

机构地区：[1]武汉体育学院研究生院,湖北武汉430079 [2]武汉体育学院武术学院,湖北武汉430079 [3]天津泰达枫叶国际学校,天津300457

出　　处：《中华武术（研究）》2015年第3期47-50,共4页Chinese Wushu Research

摘　　要：国务院颁布的《关于加快发展体育产业促进体育消费的若干意见》为武术的发展带来了良好契机。文章通过该文件得到启示,应用SWOT法对武术商业化运作的外部和内部环境进行分析,有利于武术爱好者更好地认识武术商业化运作的当前市场形势。The document of 'Some opinions on accelerating the development of sports industry to promote sports consumption' issued by the State Council brings a good opportunity for the development of wushu(martial arts). By getting revelaty from this document, this article uses the SWOT (strength, weakness, opportunities, threat) method to analyze the external and internal environments of the commercialized operation of wushu, which will benefit wushu enthusiasts to better understand its current market situation.

关 键 词：武术 商业化 SWOT 体育产业 体育消费 

分 类 号：G852[文化科学—民族体育]