农村信息传播渠道和传播机制的构建  

Construction of Channels and Mechanisms for Information Dissemination in Rural Areas

作　　者：王众[1] 郑业鲁[1] 

机构地区：[1]广东省农科院科技情报研究所,广州510640

出　　处：《农业图书情报学刊》2004年第2期5-10,共6页Journal of Library and Information Sciences in Agriculture

摘　　要：农村信息传播渠道和传播机制既有信息传播学的共性 ,也有农村特定环境和社会经济条件的特点。在我国现阶段 ,对农业农村信息化的需求已经从潜在变为现实 ,但就经济和人们的素质来看 ,其承受能力又还存在一定的差距。在这种情况下去探讨农村信息传播渠道和传播机制的建设问题 ,需要从政府、企业、农户等多个层面 ,从投资、政策、技术等多个维度去考虑 ,构建多种媒体互联互通的信息传播平台 ,开发低成本、分散用户的信息传播技术 ,建设面向不同需求水平的信息服务体系 ,通过培训等手段、提高用户的信息接受能力 ,构建适合当前我国农村特点的现代信息传播服务体系。Information dissemination in rural areas has both generalities of normal information communication theories and special characteristics of environment-specific and social economic conditions. At the current stage of development in China,rural informationization has changed from potential demands into reality. However,there are still gaps between information affordability and limited quality of local economy and population. Therefore,the construction of information dissemination channels and mechanisms in rural areas requires a systematic framework,which includes collaborations at multiple levels from government,enterprise,to rural residents,as well as multiple dimensions,such as investment,policy,technology,etc. In succinct,the solution framework of a modern information dissemination service architecture for current rural areas should include: (i) the construction of a interconnected communication platform supporting multiple medium;(ii) the development of cost-effective technologies for information dissemination to users throughout the rural areas;(iii) the building of an information service architecture at different demand levels,and iv) the improvement of users' capability of utilizing information with training mechanisms.

关 键 词：农村 信息传播渠道 传播机制 农业信息化 信息服务 网络建设 农民培训 

分 类 号：F323.3[经济管理—产业经济] G206[文化科学—传播学]