在WTO下我国企业打造国际品牌策略探析  

AN ANALYSIS OF THE STRATEGIES FOR CREATING WORLD - FAMOUS BRANDS BY CHINESE ENTERPRISES UNDER WTO

作　　者：唐建[1] 

机构地区：[1]西南农业大学经济管理学院,重庆400716

出　　处：《西南农业大学学报（社会科学版）》2003年第2期46-50,共5页Journal of Southwest Agricultural University:Social Science Edition

摘　　要：运用定性分析与定量分析相结合的方法,从我国加入WTO企业打造国际品牌面临的机遇与挑战入手,客观分析制约我国企业打造国际品牌的障碍,详细阐述了创立国际品牌应遵守的原则,进而探讨了打造国际品牌的策略。本文在分析影响国际品牌创立的障碍、打造原则及打造策略等方面有一定的独特见解。Integrating quantitative analysis and qualitative analysis, this paper discusses the opportunities and challenges for Chinese enterprises brought about by China's accession to WTO, analyzes the restrictive barriers to the creation of world - famous brands by China's enterprises, dwells on the rules to abide by in the creation of world - famous brands and offers some strategies for the creation of world - famous brands.

关 键 词：国际品牌 机遇与挑战 制约障碍 遵守原则 打造策略 

分 类 号：F425[经济管理—产业经济]