超市定价的经济学分析  

An Economic Analysis of the Pricing for Supermarkets

作　　者：朱文[1] 

机构地区：[1]云南财贸学院人事处,云南昆明650221

出　　处：《云南财贸学院学报》2004年第1期25-27,共3页Journal of Yunnan Finance and Trade Institute

摘　　要：超市在世界各国发展盛行,并长兴不衰,有其固有的原因。但其定价的特点,可从经济学需求弹性与总收益之间的关系里找到溯源,当然也离不开超市经销商对消费者购物心理特征的把握。多少年来,经济学有个结论:需求富有弹性的商品,降价后能获得更多的总收益。超市经销商就利用这个理论发展起来。在市场竞争越来越激烈的今天,是不是当需求富有弹性时,超市经销商通过降价能获得满意的总收益?当然不是,它是在一定条件下才是有效的。There is an inberent reason for supermarkets to develop,prevail and last permanently,as far as the characteristics of the pricing are concerned,however,we can find out the source from the retationship of demand elasticity and aggregate income in addition to the grasp of the management of supermarkets to consumers' phychology for shopping.For many years,there has been and accepted conclusion:commodities with elasticity can achieve more aggregate income after prices are cut down.Supermarkets have been developed under this theory.Is it true for the distributors of supermarkets to gain satisfactory aggregate income by reducing prices under such sharp competitive conditions today?Of course not.It should be effective under some given conditions.

关 键 词：超市 定价管理 需求弹性 市场竞争 经销商 

分 类 号：F717.6[经济管理—产业经济]