论电视传播观念的转型  

Transformation of Present TV Broadcasting Concept

作　　者：杨佳[1] 

机构地区：[1]湖南商学院党委宣传部,湖南长沙410205

出　　处：《湖南城市学院学报》2004年第1期76-79,共4页Journal of Hunan City Univeristy

摘　　要：传统的电视传播观念已不能适应当今多样化的媒体传播格局和竞争需要。现阶段电视传播观念转型的趋势和走向表现为:从共享型传播向分享型传播转化,从单向传播向交互传播转化,从共性传播向个性传播转化,从平面式传播向立体式传播转化。The traditional TV broadcasting concept can hardly adapt to the current various mass media and the requirements of competition. Follows are present transformation tendency of the TV broadcasting concept: transformation from common broadcast to shared broadcasting, from unidirectional to multidirectional, from general to individual and from one-dimensional to three-dimensional.

关 键 词：电视 受众 传播观念 转型 

分 类 号：G206[文化科学—传播学]