无形包装:西部大开发战略的最优选择  

Invisible Image, a Strategy for the Development of West Regin

作　　者：张应高[1] 魏然[1] 蔡英俊[1] 

机构地区：[1]株洲工学院经济管理学院,湖南株洲412008

出　　处：《株洲工学院学报》2004年第1期10-12,共3页Journal of Zhuzhou Institute of Technology

摘　　要：西部大开发是我国社会经济发展的一项重大战略,也是一项复杂的社会经济系统工程。透视西部现存环境,因地制宜,扬长避短,塑造良好的区域形象,实施无形包装战略,是西部开发的最优战略选择。合理利用西部现有资源,充分发挥无形包装各种功能的作用,是推动西部社会经济持续、稳定、健康发展的关键。在西部开发中实施无形包装战略,一是要转变观念,浓化无形包装意识;二是要多向思维,增长无形包装的才干;三是要加大投入,优化无形包装环境。The development of western regions is a great strategy of social economic development of our country, and a complicated social economic system engineering too. Investigating the extant environment of west, suiting measures to local conditions, maximizing favourable factors and minimizing unfavourable ones are good strategies for the development of western regions to mould and implement the good regional image Utilizing existing resources in the west rationally, giving full play to the function of different functions of the invisible image are the key to promote the social economy sustaining, stable and sound development of west.To implement the invisible strategy in the development of western regions, we must first change the idea, Melt secondly, increase the ability in such aspect ,thirdly increase input, optimize the environment.

关 键 词：西部大开发 无形包装 资源环境 市场环境 社会环境 诱导购买功能 信息传递功能 

分 类 号：F127[经济管理—世界经济] F124