从公共危机事件传播透视传媒公信——“非典型肺炎”报道个案解读  

EXAMINING THE PUBLIC TRUST OF MEDIA IN SPREADING NEWS ABOUT THE PUBLIS CRISIS——Analysis of the Reports on SARS Cases

作　　者：蒋晓丽[1] 王东[1] 孙勇[1] 

机构地区：[1]四川大学文学与新闻学院,四川成都610064

出　　处：《西华师范大学学报（哲学社会科学版）》2003年第5期153-156,共4页Journal of China West Normal University:Philosophy & Social Sciences

摘　　要：传媒公信源于传媒自身的影响力和权威性,而公共危机事件则使传媒之公信力愈发得以凸现。中国传媒对公共危机事件的报道理念和报道实践在国家改革和开放进程中得到了长足的发展。本文从传媒对公共危机事件的报道传播史角度,分析了中国传媒在对2003年2月从广东爆发、而后扩散至全国的"非典型肺炎事件"的三个阶段的非正常表现,指出了在此次公共危机事件中传媒公信受损的客观事实,并就此提出了六项对策性建议。People's trust in media derives from media's influence and authoritative quality, and in the time of public crisis, the trust becomes all the more important. The reporting concept and practice of Chinese media have progressed tremendously with the reform and opening to the outside world. The essay, from the reporting and communication history of public crisis of Chinese media, analyses the abnormal performance of media in three stages of SARS, points out the fact that people's trust in media has been greatly harmed, and puts forward six corresponding solutions.

关 键 词：公共危机事件 新闻传媒 公信力 SARS 真实性 非典型肺炎 新闻报道 

分 类 号：G210[文化科学—新闻学]