电视节目质量研究述评  

AN OVERVIEW OF RESEARCH ON TELEVISION PROGRAM QUALITY

作　　者：陈华峰[1] 孟庆茂[1] 

机构地区：[1]北京师范大学心理学院,北京100875

出　　处：《心理科学进展》2003年第5期573-578,共6页Advances in Psychological Science

摘　　要：电视节目质量研究始于20世纪40年代，不同的国家设计了不同的指标来评价节目的质量，如欣赏指数、电视指数、享受指数、值得收看指数、兴趣指数、观众满意度等。文章概述了电视节目质量研究的历史、主要成果及研究动态，并系统介绍了最具影响力的欣赏指数调查，以及欣赏指数与电视收视率、节目类型、观众人口特征等因素之间的关系，最后对目前电视节目质量研究中的局限和不足做出分析和总结。Television program quality research began at 1940's, different indices were designed to evaluate program quality in different countries, such as Appreciation Index, Television Quotient, Enjoyment Index, Worthwhile Index, Interest Index, Audience Satisfaction etc. After having an overview of the history, main results and developments on Television program quality research, the article systematically introduced the most impressive Appreciation Index survey, and the relations between Appreciation Index and Television rating, program types, audience demography etc. Finally, the article analyzed and summarized the deficiencies of present researches.

关 键 词：电视节目质量 欣赏指数 电视收视率 节目类型 观众人口特征 评价指标 

分 类 号：G222[文化科学] B849[哲学宗教—应用心理学]