海宁许村家纺市场案例分析  

作　　者：沈弘[1] 

机构地区：[1]嘉兴学院科研处,浙江嘉兴314001

出　　处：《嘉兴学院学报》2004年第1期16-19,共4页Journal of Jiaxing University

摘　　要：海宁许村家纺装饰业有效利用两种资源两个市场 ,从而使家纺装饰布生产规模、国内市场占有率及产品出口量几项指标名列全国第一。文章通过案例分析 ,从理论层面总结了许村近年来经济快速发展的基本经验并提出了进一步发展的思路。The full use of both the foreign and domestic resources and markets has made the production scales, domestic market share, the export volume and some other indexes in the family textile decoration industry in Xu Village, Haining the first in the country. By case analysis, the author summarizes the experience of the fast economic development in Xu Village and puts forward the new thoughts for further development.

关 键 词：许村 家纺 装饰业 市场 案例 分析 

分 类 号：F426.81[经济管理—产业经济]