对我国现代体育消费状况与体育产业发展的思考  

Deep Thinking on the Consumption of Modern Sports and the Development of Sports Industry in China

作　　者：陈宏[1] 

机构地区：[1]安徽财贸学院体育教学部,安徽蚌埠233041

出　　处：《四川体育科学》2004年第1期3-5,共3页Sichuan Sports Science

摘　　要：运用经济学有关理论,对我国现代体育消费状况进行分析和思考,认为20世纪90年代以来,体育消费在我国一直呈上升趋势,正由贵族化向大众化转变,这种变化极大地刺激了体育产业的发展,但与城乡居民对体育消费的巨大需求,与国民经济发展的总体要求还不相适应。因此,加快我国体育经济发展和体育产业化进程以及建立体育市场多元化十分必要。This thesis provides a deep analysis and consideration on the consumption of modern sports with certain economic theories. It points out that sports consumption has been increasing and changed from noble consumption to mass activities since 1990s.This change has greatly stimulated the development of sports industry.But it is out of keep with the massive demand in urban and rural areas,nor with the overall requirement of the national economic development.Therefore,it is necessary to speed up the development of sports economy and the industrialization process of sports.So as to establish the pluralization of sports market.

关 键 词：中国 体育消费 体育产业 市场多元化 

分 类 号：G80-05[文化科学—运动人体科学]