公司竞争战略博弈分析模型  

A Model of Game Analysis for Company's Competitive Strategy

作　　者：姜青舫[1] 姜树元[2] 

机构地区：[1]南京审计学院管理学系,江苏南京210029 [2]南京航空航天大学经济管理学院,江苏南京210016

出　　处：《审计与经济研究》2004年第2期51-55,共5页Journal of Audit & Economics

摘　　要：本文把公司竞争战略归结为三维空间市场的运作手段和方式,据此建立二人或多人策略博弈模型;通过纳什均衡解的讨论,可对行业竞争格局作出有效分析,为制订公司竞争战略提供科学依据。This paper indicates that the competitive strategy of company can be boiled down to three moves or means in a market. On the basis of this, we construct two-person and n-person game model; By discussing the solution of Nash Equilibrium, we can effectively analyse the structure of market competition, and provide the scientific basis for company design competitive strategy.

关 键 词：博弈论 公司 竞争战略 博弈分析模型 博弈结构 竞争模型 策略博弈 纳什均衡 

分 类 号：F224.32[经济管理—国民经济]