发展特色旅游的对策与建议——对发展成都西郊古镇特色旅游线路的探讨  

Strategies and Suggestions on Developing Special Tourism——A Discussion about Developing Ancient Towns Tourism in West Suburb of Chengdu

作　　者：曹丹[1] 杨方琳[1] 

机构地区：[1]四川师范大学,四川成都610066

出　　处：《桂林旅游高等专科学校学报》2004年第1期52-55,共4页Journal of Guilin Institute of Tourism

摘　　要：特色旅游产品的开发能为推动区域旅游业的发展注入新的活力,古镇游作为四川特色旅游的一个新的亮点,在开发上应该注重区域合作,在一定范围内连接成为一条特色旅游线路。主要探讨如何将成都西郊的崇州市街子镇、大邑县安仁镇和邛崃市平乐镇进行旅游资源整合,优势互补,形成整体的旅游形象,从而带动区域旅游业发展。希望这种结合方式也会对四川其他特色旅游线路发展提供借鉴。Special tourism products bring new chances to the development of regional tourism industry. Being a special product, traveling in ancient towns is a new highlight in Sichuan. Inter-regional cooperation should be emphasized on its development in order to make up tourist itineraries by linking towns together, so that the tourism resources can be made better use of after being integrated as a whole. This paper is focusing on how the three ancient towns near Chengdu, Jiezi Town of Chongzhou County,Anren Town of Dayi County and Pingle Town of Qionglai County can constitute an integral image and give an impetus to the development of the regional tourism industry. We hope that it will be useful for the development of other special tourist itineraries in Sichuan.

关 键 词：特色旅游线路 成都市 古镇 崇州市 大邑县 邛崃市 旅游产品组合 旅游形象设计 区域旅游合作 

分 类 号：F592.7[经济管理—旅游管理]