汽车制造企业发展汽车金融业务战略研究  

Research on the Strategy to Develop Auto Financing Business For Domestic Auto Manufactures

作　　者：刘立新[1] 

机构地区：[1]中南大学商学院,湖南长沙410000

出　　处：《重庆大学学报（社会科学版）》2004年第2期38-41,共4页Journal of Chongqing University(Social Science Edition)

摘　　要：随着《汽车金融公司管理办法》及其实施细则的正式颁布实行,设立汽车金融公司已进入实际操作阶段。对国内汽车金融市场心仪已久的国际汽车巨头纷纷摆出攻城掠地之势,国内金融机构也不肯拱手相让。面对一场无法避免的交锋,对没有金融业务经验的汽车制造企业,既是挑战,更是机遇。因此,国内汽车制造企业应当积极开展发展汽车金融业务的可行性、发展战略、人才培养、运作模式、风险管理等方面研究,探索适合我国国情的汽车金融公司的可行路径。With 'Administrative Rules Governing the Auto Financing Company'and 'Implementing Rules for the Administrative Rules Governing the Auto Financing Company' being promulgated by the China Banking Regulatory Commission,there are many auto financing companies will be really established. International auto financing companies which have expected to enter the domestic auto financing market for a long time show their ambition on it, and the domestic firms will not give up. It is not only challenge, but opportunity for the local auto manufactures which had no experience on financial market in the face of the unavoidable competition with foreign firms. How to set up and operate auto financing firms ourselves? How to obtain the share in the field of potential market? In this paper, it explores in the all direction on auto financing business with feasibility, strategies, human resource, operation and crisis management.

关 键 词：汽车 制造业 金融 模式 

分 类 号：F830[经济管理—金融学]