试析媒介消费中的民事合同关系——兼论适用合同法的规定保护媒介消费者的合法权益  

The Relations of Civil Contract in the Media Consumption and Contract Law with Protection of the Consumers

作　　者：宋小卫[1] 

机构地区：[1]中国社会科学院新闻与传播研究所

出　　处：《新闻与传播研究》2003年第4期2-9,共8页Journalism & Communication

摘　　要：本文认为,有偿享用有线电视服务、订阅或者购买报刊、对推销大众媒体产品或服务的要约性广告作出承诺等媒介消费活动,都将使媒介消费者与大众媒体形成一定的合同关系。根据我国《合同法》的规定,一旦公民作为媒介消费者与大众媒体形成了某种媒介消费合同关系,这种关系便受到法律的调整和保护。作者就合同法的条款适用于媒介消费者权益保护的问题作了具体的分析和讨论。The paper considers the usage of cable TV, the subscription and purchase of newspapers and magazines and the advertisements of media products are media consumptions.These have formed a certain contracted relationships between the mass media and their consumers.According to Chinese Contract Law, once a citizen forms a certain contract with the media as a consumer, the relationship is under the protection of the law.

关 键 词：媒介消费 民事合同 合同关系 《合同法》 消费者权益 有线电视节目 付费电视 报纸订购 广告承诺 

分 类 号：D923.6[政治法律—民商法学] G206.3[政治法律—法学]