延安《解放日报》广告作用初探  

A Study of the Advertising Role of the Yan'an Liberation Daily

作　　者：王玉蓉[1] 白贵[1] 

机构地区：[1]河北大学新闻传播学院

出　　处：《新闻与传播研究》2003年第4期10-15,共6页Journalism & Communication

摘　　要：延安时期的《解放日报》刊发过大量广告。这些广告从新闻之外的角度,为读者提供政治、经济、生活等信息,为边区经济建设做出了贡献。它们不仅是解放区广告的重要一页,而且也构成中国广告史重要的组成部分,具有特殊研究价值。通过大量史料可以获知,广告不仅成为当时《解放日报》的重要经济来源,而且拓展了《解放日报》的信息服务功能,传播了先进思想、普及了文化知识,还沟通了供求关系、繁荣了边区经济,并为以后党报刊载广告树立了榜样。Yan'an Liberation Daily carried a large number of the advertisements which provided information of ploitics, economics and daily life, apart from the news sections.They were the important parts of not only the newspaper advertisements in the liberated area but also the Chinese advertising history, with particularly research value.A careful study of the historical information proves that the advertising was the key revenue of the Liberation Daily and developed the function of information service.Further, the advertising of the Liberation Daily not only promoted the advanced ideology and cultural knowledge but also stimulated the economy in the liberated area and set up a fine example for the later communist party papers.

关 键 词：延安市 《解放日报》 广告作用 信息服务 报业史 

分 类 号：G219.29[文化科学—新闻学]