中国摩托车市场形势回顾与展望  

Look Back and Look Ahead Motorcycle Market in China

作　　者：黄黎平[1] 谢枭鹏[1] 

机构地区：[1]重庆工业高等专科学校,重庆400050

出　　处：《重庆职业技术学院学报》2004年第1期96-98,共3页Journal of Chongqing Vocational& Technical Institute

摘　　要：随着市场经济发展的加快,摩托车市场竞争异常激烈,本文针对2002年中国各大企业摩托车产销量进行了详尽的分析,对该市场的发展提出了合理的经营和营销策略,引导市场健康地发展,展望了摩托车市场的美好前景。With the development of Market Economy, competition in motorcycle market is very acute.According to motorcycle production and marketing of Chinese large enterprises in 2002, this article puts forward reasonable management and marketing tactics, promotes the healthy development of market, and looks ahead the bright prospect of motorcycle market.

关 键 词：中国 摩托车 市场经济 市场竞争 市场营销 

分 类 号：F426.47[经济管理—产业经济]