连锁经营的模式研究  

The Mode of Chain Store Management

作　　者：张红燕[1] 

机构地区：[1]哈尔滨工业大学,黑龙江哈尔滨150001

出　　处：《商业研究》2004年第9期31-32,共2页Commercial Research

摘　　要：连锁店作为新兴产业业态 ,成为商业发达地区广泛应用的经营模式。连锁店必须以统一为导向开展自身的连锁工作 ,总部与各分店统一经营管理模式实行统一管理标准 ,以利于连锁店一致协调发展。As a newly emerged industry, chain store management has been widely recogniced in many arecs with advaced business. Chain stores are oviented with uniform management, which requires both headguater and individual store to follow the uniform management stendards in order to a chieve the compatible development.

关 键 词：连锁经营 经营业态 零售贸易 商品配送 服务质量 规模效应 竞争优势 企业形象 会计核算 

分 类 号：F717.6[经济管理—产业经济] F713.32