工业旅游现状及前景分析——以宝钢工业旅游项目为例  

Analysis of industry tourism development ——Taking industry tourism of Baoshan Steel Ltd. as an example

作　　者：马文斌[1] 田穗文[2] 唐晓云[1] 杨莉华[1] 

机构地区：[1]桂林工学院旅游学院,广西桂林541004 [2]桂林工学院外语系,广西桂林541004

出　　处：《桂林工学院学报》2004年第1期118-122,共5页Journal of Guilin University of Technology

摘　　要：针对不同的旅游消费者,对工业旅游的客源市场进行了具体的分析,并以上海宝山钢铁集团公司开展的工业旅游项目为例,在探讨其成功经验的基础上,研究并阐述了工业旅游具体的开发模式:上级重视,认识到位;树立品牌意识,实行网络带动;设计特色旅游线路;广泛宣传.工业旅游是旅游与工业的有机结合,对宣传企业形象,增强整体促销效果,扩大产品知名度都将起到巨大的推动作用.就今后工业企业如何进行工业旅游开发提出了一些建议.With the emergence of industry tourism in recent years of China,its importance has been realized by more people and tourists.The exploitation of industry tourism is studied by analyzing different consumers. With the example of Baoshan Steel Ltd.in China,such as designing special tourism the concede pattern to develop industry tourism is introduced.Industry tourism is the combination of tourism and industry and it does good to enterprises in many ways.Some proposals about exploitation of industry tourism in the future are put forward.

关 键 词：工业旅游 客源市场 开发 模式 

分 类 号：F590.3[经济管理—旅游管理]