土特产品需品牌意识  

Brand Consciousness is Needed For Special Local Products

作　　者：乔红娟[1] 吕淑梅[1] 

机构地区：[1]湖北工学院艺术设计学院,湖北武汉430070

出　　处：《包装工程》2004年第2期176-176,184,共2页Packaging Engineering

摘　　要：突出产品的地方特色,区别于其它产品,树立独特的品牌形象,是产品在商战中立于不败之地的锐利武器。运用现代的设计理念,导入整套企业CI策化,将其产品的包装融于整个品牌战略系统工程中。To pop out the local characteristic of products, to distinglish them from of other products and to establish unique brand image are the powerful weapons in winning commercial battle. Through using modern design idea, a whole set of enterprise CI plans was introduced, and the packaging of products was blended together with the whole system engineering of brand strategy.

关 键 词：土特产品 品牌意识 战略系统 概念形象 产品包装 

分 类 号：F762.7[经济管理—产业经济] TB472[一般工业技术—工业设计]