入世后中国汽车营销新体系  

The New Automobile Marketing System in China after Its WTO Entry

作　　者：陈永革[1] 张琳[2] 

机构地区：[1]同济大学汽车学院培训中心 [2]同济大学经济与管理学院

出　　处：《同济大学学报（社会科学版）》2004年第2期81-85,共5页Journal of Tongji University:Social Science Edition

摘　　要：文章经过大量的调研和缜密的分析 ,从营销理念、营销策略、营销模式的角度 ,比较全面地论述了营销体系的变化 ,建构了新的汽车营销体系。提出只有以新的理念、新的策略和新的模式构造起科学的、新型的汽车营销体系 ,才能真正与国际接轨 ,真正融入国际化汽车营销体系中 ,才能更好地推动我国汽车产业的发展。Based on the numerous investigations and minute analysis conducted in this thesis,as well as from the perspectives of marketing ideas,marketing tactics and marketing modes,the thesis has an all-round exposition about the change of the marketing system and constructs a new automobile marketing system.Thus,the co-authors here hold a view that only if the construction of a new scientific automobile marketing system is achieved with the help of new ideas,new tactics and new models,can China's automobile industry be in line with the international automobile industry,be integrated in the international automobile marketing system,and be promoted in the development.

关 键 词：世贸组织 汽车营销体系 新理念 新策略 新模式 

分 类 号：F407.471[经济管理—产业经济] F713.50