浅析大学生体育消费的价值取向及行为特征  

Simple Analyzing on Orientation and Behavior of College Students’ Sports Consumption

作　　者：李萍[1] 王莉华[2] 赵伟[2] 

机构地区：[1]商丘师范学院体育系,商丘476000 [2]华中师范大学体育系,武汉430079

出　　处：《首都体育学院学报》2004年第1期14-16,共3页Journal of Capital University of Physical Education and Sports

摘　　要：运用文献资料法、问卷调查法、访谈法及数理统计法等研究方法,对湖北省部分普通高校大学生的体育消费价值取向、行为特征及影响大学生体育消费的因素等问题作了调查分析,旨在通过对高校体育消费现状深刻了解的基础上提出科学的建议,推动高校体育消费市场的建立,促进大学生合理的健康体育消费。With methods of documentary consultation, questionnaire and mathematics statistics, this paper studied the orientation, behavior of Hubei province university students’ sports consumption, and factors influenced it as well. Based on thorough understanding of present situation, it put forward scientific suggestions on how to accelerate the establishment of sports consumption market at universities and colleges, and to promote healthy sports consumption by students in them.

关 键 词：大学生 体育消费 价值取向 消费行为 

分 类 号：G80-05[文化科学—运动人体科学]