美国大众文化的全球扩张及其实质  

The Global Expansion of American Popular Culture and Its Essence

作　　者：王晓德[1] 

机构地区：[1]南开大学世界近现代史研究中心

出　　处：《世界经济与政治》2004年第4期27-31,共5页World Economics and Politics

摘　　要：在 2 0世纪世界文化交流史上 ,对其他国家或地区文化发展影响最大的莫过于美国大众文化。美国大众文化的形成与发展始终与和“传统”相对的“现代性”联系在一起 ,在一定程度上满足了生活在快节奏社会中的现代人的物质与精神上的需求 ,所以很快风靡全球 ,而且迄今为止依然保持着难以遏制的扩张势头。美国大众文化的全球扩张给其他文化的发展构成了很大的威胁 ,但不会消除不同文化的特性 ,带来一种全球同质文化的形成。社会的“美国化”只是限于物质文化层面上 ,很难完全改变人们心灵深处的信仰文化 ,更不会取代全球多元文化的发展趋势。American popular culture has had the greatest influence on the development of other cultures in the course of the exchange of world cultures in the 20th century.The rise and development of American popular culture has been closely associated with modernity as opposed to tradition.To a certain extent, since American popular culture meets both the material and spiritual needs of modern people living in a fast-paced society,it has spread to the world very quickly and still maintains an unchecked momentum of expansion. Although the global expansion of American popular culture has constituted a threat to the development of other cultures, it will not and cannot eliminate the intrinsic characteristics of different cultures and cannot lead ultimately to the rise of a homogenized global culture.The Americanization of different societies only exists within the limits of the material level of the culture.It will neither change the cultural spirit rooted in people's minds nor replace the diversified development of world cultures.

关 键 词：美国 大众文化 文化交流 文化产品 文化产业 全球扩张 商业利润 全球文化 

分 类 号：G171.2[文化科学]