新形势下我国券商品牌培育问题及其对策  

The Educational Problems and Counter-measures for Our Ticket Business and Brand Commodity

作　　者：罗庆忠[1] 郑丕谔[1] 黄凤文[1] 

机构地区：[1]天津大学管理学院,天津300072

出　　处：《税务与经济》2004年第3期24-25,共2页Taxation and Economy

摘　　要：经营环境和行业竞争状况的变化迫使我国券商要走品牌经营的道路,培育品牌成为券商的当务之急。目前我国券商在品牌培育上存在以下问题:长期忽视品牌建设,对品牌及品牌培育缺乏长期发展战略等。为此,我们必须对品牌重新认识,采取积极的对策,走品牌经营之路。The Change of the managerial environment and industrial competition enforces the ticket business to follow the way to the brand commodities and it is urgent for the ticket business to educate brand commodities.But there are some problems in the ticket business:such as ignorance of the construction of the brand commodities,lack of the long development strategies for the brand commodities.So we must re-recognize the brand commodities and take active measures for it and follow the way to it.

关 键 词：券商 中国 证券公司 品牌战略 证券市场 

分 类 号：F832.51[经济管理—金融学] F832.39