房地产营销网站的设计与开发思路  

Ideas for Designing and Developing Real Estate Marketing Website

作　　者：杨爱华[1] 

机构地区：[1]山东财政学院,山东济南250014

出　　处：《山东财政学院学报》2004年第1期77-80,共4页Journal of Shandong Finance Institute

摘　　要：21世纪是以数字化、网络化与信息化为特征的新经济时代。房地产业必须积极引入网络化经营观念 ,科学地制定房地产营销网站的发展规划和功能设计。一是将网站设计与信息功能的实现相匹配 ,全面考虑信息的广度、深度以及传播效果 ;二是将网站设计与目标市场的需求相匹配 ,建立静态型、动态型和智能型网站 ;三是将网站设计与营销理念的创新相匹配 ,突出体现网络营销的The 21st century is a new economic era which is characterized by digit, network and IT application. The industry of real estate should be active in introducing network ideas into its marketing and formulating programs for developing sales network and functioning design. One is to match the design of website with the realization of information function and to take into account the breadth, depth, and spreading effect of information. Another is to match the design of website with the demands of the target market and, according to the market, to form the idea of developing websites of static, dynamic and intelligent types. And another is to match the design of website with the innovation of marketing idea and to give full expression to the 7C principles of network marketing and apply them to real estate websites.

关 键 词：房地产营销网站 网站设计 网站开发 信息功能 市场需求 营销理念 

分 类 号：F293.30[经济管理—国民经济] TP393.18[自动化与计算机技术—计算机应用技术]