论网络传播的十大特征  

On Ten Characteristics of Network Communication

作　　者：张玉[1] 

机构地区：[1]河南大学新闻与传播学院,河南开封475001

出　　处：《商丘职业技术学院学报》2004年第1期63-64,共2页JOURNAL OF SHANGQIU POLYTECHNIC

摘　　要：信息时代的明显特征是网络的出现和发展。相对于三大传统传播媒体即报纸、广播、电视而言。网络有着自己的鲜明特征,因而又被称为“第四媒体”,并着重论述网络传播的十大特征。We have now entered an information era .The distinct feature of this era is the appearance and development of network .Compared with three traditional communication media .that is .newspaper .broadcast and television .network has its distinct characteristics ,so it is also named 'the fourth medi-um'.This thesis discusses ten characteristics of network communication.

关 键 词：网络传播 信息时效 受众分析 受众互动 超链接 多媒体 数字化 

分 类 号：G206[文化科学—传播学] TP393.4[自动化与计算机技术—计算机应用技术]