农村居民的旅游态度和出游特征研究——以湖南省为例  

A Study of Rural Residents' Attitudes to Travel and Its Features:A Case Study of Hunan Province

作　　者：郑群明[1] 

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《旅游科学》2004年第2期9-14,共6页Tourism Science

摘　　要：作者对湖南省浏阳市、华容县、新宁县和凤凰县四个代表样地的农村居民共1200人(户),进行了闲暇旅游特征调查,详细分析了1077份有效样本。结果表明,农村居民旅游存在一般特征和地区的差异性。一方面,农村居民出游率不高,在旅游的动机上则表现为出游欲望普遍较高,但出游目的和旅游行为层次仍较低;另一方面,各地旅游特征存在差异,旅游认知和出游程度与当地旅游开发程度和经济水平成一定的正相关。文章最后对深入培育农村旅游市场提出了几点建议。The author samples 1200 rural residents from Liuyang, Huarong, Xinning and Fenghua counties from Hunan province, surveys their leisure travel patterns, and analyzes 1077 valid samples. The analysis shows some general patterns and differentiations of this tourist segment. On the one hand, it shows that rural tourists do not travel frequently, and they travel with high motivation and simple aim and behaviors; on the other hand, it shows that the differentiations carry regional features and their tourist cognation and frequency develop in proportion with the development of tourism and economy of these counties. The paper ends with some suggestions for cultivating rural tourist market further.

关 键 词：农村居民 旅游认知 旅游特征 旅游动机 湖南省 

分 类 号：F590.3[经济管理—旅游管理]