从媒体的角度探析中国排球市场低迷的原因与对策  

The Analysis of Undeveloped Chinese Volleyball Market and Its Countermeasures Analysis via Media

作　　者：蒋家珍[1] 刘冰[2] 朱培厚[1] 武晓君[1] 

机构地区：[1]中国农业大学 [2]沈阳体育学院沈阳,110032

出　　处：《解放军体育学院学报》2004年第2期126-128,共3页

摘　　要：以改善中国排球市场现状为主要目的,从媒体宣传的角度分析了中国排球市场低速的现状与原因,并针对如何提高排球比赛在广告主心目中的价值、如何增加排球对球队赞助商的吸引力等问题,提出了相应的建议。The main objective is to improve the undeveloped China volleyball market. From the media aspect, the condition and reasons of undeveloped China volleyball market were analyzed. As far as how to improve the volleyball matches' commercial value according to advertisers and how to improve the attraction of volleyball to team supporters, some advices were provided for volleyball team mangers.

关 键 词：中国排球 媒体分析 原因与对策 

分 类 号：G842[文化科学—体育训练]