草原丝绸之路背景下民族体育文化的传播路径研究  

Research on the Transmission Path of National Sports Culture under the Background of the Grassland Silk Road

作　　者：张俊杰 李凤新 

机构地区：[1]内蒙古师范大学,内蒙古 呼和浩特

出　　处：《体育科学进展》2020年第4期205-208,共4页Advances in Physical Sciences

摘　　要：本文以草原丝绸文化之路为背景,探究民族体育文化的重要意义,为其传播路径进行合理的分析研究,结合当下新兴的体育 + 旅游、现代传播媒介技术以及民族体育赛事品牌的打造,为民族体育文化的传播提供新的思路,以此来促进民族传统文化的弘扬、发展。In grassland road of silk culture as the background, the paper explores the significance of national sports culture, carries on the reasonable analysis and research for its propagation path, provides new ideas for the spread of national sports culture, combining the present emerging sports travel + modern media technology as well as the national sports brand building, in order to promote the development of national traditional culture to carry forward.

关 键 词：民族体育文化 体育旅游 现代传播媒介 赛事品牌 

分 类 号：G80[文化科学—运动人体科学]