基于粗糙集的季播类真人秀节目收视率的影响因素研究  

Study on the Influencing Factors of Seasonal Broadcast Live Shows’ Ratings Based on Rough Set

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作  者:张昕[1] 

机构地区:[1]天津师范大学管理学院,天津

出  处:《社会科学前沿》2021年第7期1928-1936,共9页Advances in Social Sciences

摘  要:自2012年“中国好声音”的播出,中国内地季播类真人秀进入一个大制作时代,同时进入一个繁荣期。面对如此激烈的竞争环境,收视率之争愈演愈烈。本文选取了20档季播类真人秀节目的相关数据,运用粗糙集对这些不确定甚至不完整的信息进行数据分析,发现播出季、周末播出日期、播放时段、参演人员对这类节目收视率有非常重要的影响,且基于这四项影响因素的不同组合策略可影响收视率的高低。Since “The Voice of China” was broadcasted in 2012, seasonal broadcast live shows got into a big production era in the China mainland, while entering a period of prosperity. In the face of such a fiercely competitive environment, the audience ratings competed intensely. This paper selected the relevant data of the 20 season broadcast live shows, using a rough set to analyze the uncertain and incomplete information. It was found that broadcast season, weekend broadcast date, time slot, participating personnel had important influences on the ratings. In addition, different combinations strategies based on the above four influencing factors can influence the level of the ratings.

关 键 词:季播类真人秀 收视率 影响因素 粗糙集 

分 类 号:TP3[自动化与计算机技术—计算机科学与技术]

 

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