基于“快进慢游”理念的呼和浩特市乡村旅游提质增效路径研究  

Research on the Path of Improving Quality and Increasing Efficiency of Rural Tourism in Hohhot Based on the Concept of “Fast Forward and Slow Travel”

作　　者：谭慕华 秦兆祥[1] 

机构地区：[1]内蒙古师范大学旅游学院,内蒙古 呼和浩特

出　　处：《社会科学前沿》2023年第6期2833-2841,共9页Advances in Social Sciences

摘　　要：乡村旅游是依托农村旅游资源带动旅游产业发展、服务城市居民、提高城乡生活质量、促进乡村地区社会经济全面发展的助推器。呼和浩特市因其独特的地理区位、良好的生态环境和多元的文化特征,具有发展乡村旅游的资源优势。本文以“快进慢游”理论为研究起点,选取呼和浩特市乡村为案例地,对乡村旅游提质增效的路径进行研究。结果表明:呼和浩特因其丰富的旅游资源和广阔的市场空间,有着发展旅游产业的良好基础;但当前,呼和浩特的乡村旅游发展既面临着机遇也面对着挑战,传统单一的乡村旅游方式难以满足大众需求,存在旅游产品同质化严重,缺乏市场吸引力,相关配套设施欠缺等问题。因而,将“快进慢游”理念融入呼和浩特的乡村旅游发展,以空间为切入点,从快入空间、慢居空间、慢娱空间、慢商空间等方面展开诠释,提出创建高效网络,还原自然生态,保护文化空间和打造属地品牌4个策略,形成乡村旅游的良性互动,以期为乡村旅游的高质量发展和乡村治理格局提供参考。Rural tourism is a booster that relies on rural tourism resources to promote the development of tourism industry, serve urban residents, improve the quality of life in urban and rural areas, and promote the all-round social and economic development in rural areas. Because of its unique geographical location, good ecological environment and diverse cultural characteristics, Hohhot has the resource advantage of developing rural tourism. Based on the theory of “fast-forward and slow-travel”, this paper takes the rural areas of Hohhot as a case to study the path of improving the quality and efficiency of rural tourism. The results show that Hohhot has a good foundation for developing tourism industry because of its rich tourism resources and broad market space. However, at present, the development of rural tourism in Hohhot is facing both opportunities and challenges. The traditional single rural tourism mode is difficult to meet the needs of the public, and there are some problems such as serious homogenization of tourism products, lack of market appeal and lack of related supporting facilities. Therefore, the concept of “fast-forward and slow-travel” is integrated into the rural tourism development in Hohhot, and it is interpreted from the aspects of fast-entry space, slow-living space, slow-entertainment space and slow-business space, and four strategies are put forward to create an efficient network, restore natural ecology, protect cultural space and build local brands, thus forming a benign interaction of rural tourism, with a view to providing reference for the high-quality development of rural tourism and rural governance pattern.

关 键 词：“快进慢游”理念 乡村旅游 呼和浩特市 提质增效 

分 类 号：F59[经济管理—旅游管理]