消费主义思潮影响下大学生消费行为研究  

Research on College Students’ Consumption Behavior under the Influence of Consumerism

作　　者：杨羽 

机构地区：[1]深圳大学马克思主义学院,广东 深圳

出　　处：《社会科学前沿》2024年第6期282-291,共10页Advances in Social Sciences

摘　　要：随着中国经济的稳步高速增长,消费主义思潮在中国社会受到广泛传播和推崇,逐渐影响着当代大学生的消费行为。消费主义思潮的本质根植于一种对物质追求的信仰体系,其内涵可以从经济、文化、社会以及心理四个层面进行分析。消费主义思潮在我国的表现主要分为三个方面:一是国际品牌热潮:崇洋消费迅速蔓延、持续升温;二是身份地位认同:奢侈品消费成为自我表达手段;三是寻求感官刺激:低俗消费逐渐呈现扩散趋势。消费主义思潮影响下大学生的消费行为现状主要包括高消费及消费浪费现象严重、消费结构不合理,人际消费增多、娱乐消费渐成时尚,攀比消费严重以及超前消费意识强烈,理财能力欠缺这四个部分,总结出大学生的消费行为具有多样性、超前性和不平衡性的特点。消费主义思潮对大学生消费观念的误导、大学生消费观教育滞后、以及大众传媒的错误诱导是影响大学生消费行为的重要因素。大学生克服消费主义思潮影响的对策建议主要包括以下三个方面:一是继承弘扬优良的传统消费观,增强大学生抵御消费诱惑的能力;二是增强思想政治教育的针对性,帮助大学生树立正确的消费观念;三是发挥大众传媒的积极引导作用,建立良好的消费舆论环境。With the steady and rapid growth of the Chinese economy, the trend of consumerism has been widely spread and respected in Chinese society, gradually influencing the consumption behavior of contemporary college students. The essence of consumerism is rooted in a belief system of material pursuit, and its connotation can be analyzed from four levels: economy, culture, society, and psychology. The manifestation of consumerism in China can be mainly divided into three aspects: first, the international brand craze: the rapid spread and continuous warming of foreign consumption;Secondly, identity recognition: luxury consumption has become a means of self-expression;The third is to seek sensory stimulation: vulgar consumption is gradually showing a spreading trend. Under the influence of consumerism, the current consumption behavior of college students mainly includes four parts: high consumption and serious consumption waste, unreasonable consumption structure, increasing interpersonal consumption, entertainment consumption becoming fashionable, serious comparison consumption, strong awareness of advanced consumption, and lack of financial management ability. It is summarized that college students have diverse, advanced, and unbalanced consumption behaviors. The misleading consumer attitudes of college students, the lagging education on consumer attitudes among college students, and the erroneous induction of mass media are important factors affecting their consumption behavior. The countermeasures and suggestions for college students to overcome the influence of consumerism mainly include the following three aspects: firstly, inheriting and promoting the excellent traditional consumption concept, and enhancing the ability of college students to resist the temptation of consumption;The second is to enhance the pertinence of ideological and political education and help college students establish correct consumption concepts;The third is to give full play to the positive guiding role of mass media and establish a good co

关 键 词：消费主义思潮 消费行为 大学生 

分 类 号：G64[文化科学—高等教育学]