体验经济视角下成都宝胜村农文旅深度融合路径研究  

A Study on the Deep Integration Path of Agriculture, Culture, and Tourism in Baosheng Village, Chengdu from the Perspective of Experience Economy

作　　者：李冰婷 

机构地区：[1]西南民族大学公共管理学院,四川 成都

出　　处：《社会科学前沿》2025年第3期322-334,共13页Advances in Social Sciences

摘　　要：乡村振兴战略背景下,研究以成都宝胜村为对象,综合运用多种研究方法,深入探究其农文旅融合发展情况。研究发现,宝胜村虽资源丰富且已开展部分项目,但整体融合程度与发展水平欠佳。具体表现为旅游项目深度不足、产业协同性差等问题,其原因涉及观念意识、资源整合、资金投入等多方面。此外,通过对100名游客的调查,掌握了游客的年龄、客源地等特征。基于此,研究构建了宝胜村农文旅融合发展路径,体验产品开发上从农事、文化、旅游体验多维度创新优化,体验营销推广上运用多种营销方式,以期推动宝胜村农文旅融合的可持续发展,为类似乡村的农文旅融合发展提供参考借鉴。Against the backdrop of the Rural Revitalization Strategy, this research takes Baosheng Village in Chengdu as the subject, and comprehensively employs multiple research methods to deeply explore the integrated development of its agriculture, culture, and tourism. The study reveals that although Baosheng Village is rich in resources and has launched some projects, the overall integration degree and development level remain sub-optimal. Specifically, there are issues such as insufficient depth of tourism projects and poor industrial synergy. The causes involve various aspects including mindset, resource integration, and capital investment. Moreover, through a survey of 100 tourists, characteristics such as the tourists’ age and place of origin have been grasped. Based on these findings, this research has formulated a development path for the integration of agriculture, culture, and tourism in Baosheng Village. In terms of experience product development, it innovates and optimizes from multiple dimensions such as agricultural, cultural, and tourism experiences. In terms of experience marketing and promotion, it uses a variety of marketing approaches, with the aim of promoting the sustainable integrated development of agriculture, culture, and tourism in Bao

关 键 词：体验经济 农文旅融合 乡村振兴 宝胜村 

分 类 号：F592.7[经济管理—旅游管理]