性价比角度的在线定制分类研究—基于感知价值的影响机理  

A Research of Online Customization Classification from the View of Price-Quality—Based on the Mechanism of Perceived Customization

作　　者：陈智勇[1] 

机构地区：[1]中国人民大学,北京

出　　处：《商业全球化》2017年第1期1-4,共4页Business and Globalization

摘　　要：基于以往感知价值研究,结合在线定制具体情形,提出一种从性价比角度的在线定制分类方法。Based on previous research of perceived value, combined with the concrete scene of online cus-tomization, a classification for online customization is suggested from the view of price-quality.

关 键 词：在线定制 感知价值 

分 类 号：F2[经济管理—国民经济]