新媒体赋能高校思想政治教育模式创新策略研究  

A Study on the Innovative Strategies of New Media Empowering the Models of Ideological and Political Education in Universities

作　　者：徐峰 姜国强 姚彬启 林钰珍[1] 徐建亮[1] 朱峻[1] 

机构地区：[1]衢州职业技术学院机电工程学院,浙江 衢州 [2]衢州市川慧达科技有限公司,浙江 衢州

出　　处：《创新教育研究》2024年第1期339-345,共7页Creative Education Studies

摘　　要：本论文深入研究了新媒体在高校思想政治教育中的创新应用,分析了智媒时代对传统教育模式的冲击与改变。首先,论文从全媒体生态的角度出发,详细探讨了信息传播格局的变革,指出“人人都有麦克风”的全媒体生态推动了信息的多极化生产与跨场景传播。其次,通过考察媒介技术的发展,论文揭示了信息生产模式由职业向大众拓展的趋势,强调了用户原创内容的兴起和数字化传播环境对高校大学生信息交流方式的深刻影响。进一步,论文提到利用智媒体技术推动育人方式的创新为高校思想政治教育带来了新机遇,通过大量数据的来源与高速流动,提供了丰富的素材。最后,通过对全程贯通、全息传输、全员参与、全效聚合的探讨,本文提出了新媒体创新思想政治教育话语的路径,深入阐述了这些创新对高校思政教育实践场景的延展,从而为高校思政教育的未来发展提供了新思路。This paper deeply delves into the innovative application of new media in ideological and political education in universities, and analyzes the impact and changes brought about by the era of smart media on traditional educational models. Firstly, the paper explores the transformation of the information dissemination pattern from the perspective of the full media ecology, emphasizing that the full media ecology of “everyone has a microphone” promotes the diversification of information production and cross-scene dissemination. Secondly, by examining the development of media technology, the paper reveals the trend of information production models expanding from the professional to the public, and highlights the rise of user-generated content and the profound impact of digital communication environments on the information exchange methods of university students. Furthermore, the paper mentions that leveraging the innovation of nurturing methods through smart media technology presents new opportunities for ideological and political education in universities, providing rich materials through the vast sources and high-speed flow of data. Finally, by discussing the concepts of full-process connectivity, holographic transmission, all-member participation, and overall aggregation, this paper proposes the path of new media innovation in ideological and political education discourse, and elaborates in-depth on the extension of these innovations to the prac-tical scenarios of ideological and political education in universities, thus providing new ideas for the future development of ideological and political education in universities.

关 键 词：新媒体 思想政治教育 全媒体生态 信息传播格局 育人方式创新 大数据分析 高校教育 

分 类 号：G64[文化科学—高等教育学]