“拂尘于野”——武当山NFT数字藏品与周边设计  

“Dust in the Wild”—Wudang Mountain NFT Digital Collection and Peripheral Design

作　　者：汤澄 王心雨 

机构地区：[1]武汉东湖学院,湖北 武汉

出　　处：《国学（汉斯）》2022年第3期157-162,共6页Chinese Traditional Culture

摘　　要：在中华民族实现伟大复兴的征程上,人民民族自信不断提高,对传统文化的关注度也逐渐提高。在符合现代审美的前提下,通过结合时下最新潮、最受年轻人喜爱的元宇宙概念,以NFT所使用的区块链技术为技术支持,使得传统文化拥有二次生命力。本文将武当山风景区结合NFT数字藏品,打造一套差异化于其它国家风景区的IP形象,将武当武术与道教中潜心修炼的道士形象作为创意出发点,提取拥有国风特色的武当建筑、服饰等元素进行二次改良,贴近当下审美的同时,体现了武术的坚毅精神。武当山NFT数字藏品设计,致力于用创新手段弘扬中华传统文化,并对其进行标记生成唯一数字凭证,宣传武当文化的同时,保证了设计作品在发行、购买、收藏和使用等全生命周期的真实可信,进一步提升了文化版权保护与转化效率,推进武当山旅游数字化转型,推动武当山旅游业高质量发展。On the journey of the Chinese nation to achieve great rejuvenation, the peo-ple’s national self- confidence has been continuously improved, and the attention to traditional cul-ture has gradually increased. Under the premise of conforming to modern aesthetics, by combining the latest trendy and most popular metaverse concept among young people, and using the block-chain technology used by NFT as technical support, traditional culture has secondary vitality. This article combines the Wudang Mountain Scenic Area with the NFT digital collection to create a set of IP images that are different from the scenic spots of other countries, and takes the image of Wudang Martial Arts and Taoist monks who cultivate diligently in Taoism as the creative starting point, ex-tracts the Elements of Wudang Architecture, Clothing and other elements with national style char-acteristics for secondary improvement, and reflects the spirit of perseverance of martial arts while being close to the current aesthetics. Wudang Mountain NFT Digital Collection Design is committed to using innovative means to promote traditional Chinese culture, and mark it to generate unique digital credentials, publicize Wudang culture at the same time, and ensure the authenticity and credibility of the design works in the whole life cycle of distribution, purchase, collection and use, further improve the efficiency of cultural copyright protection and transformation, promote the digital transformation of Wudang Mountain tourism, and promote the high-quality development of Wudang Mountain tourism.

关 键 词：NFT数字藏品 武当文化 文化版权保护 

分 类 号：G85[文化科学—民族体育]