夫妻一方直播打赏行为的法律效力及处理规则探讨  

Discussion on the Legal Effect and Handling Rules of One Spouse’s Live Streaming Reward Behavior

作　　者：王浩权 

机构地区：[1]青岛科技大学法学院,山东 青岛

出　　处：《争议解决》2025年第2期30-35,共6页Dispute Settlement

摘　　要：网络直播打赏作为新兴经济行为,通过虚拟礼物赠送主播,可能对夫妻共同财产产生重大影响。本文分析了打赏人与被打赏人、平台公司之间的法律关系,指出“赠与合同说”忽视对价属性,“服务合同说”难以适用,且“无合同关系”说未能解释财产流转逻辑。未经同意的高额打赏通常被认定为重大财产支出无效。平台作为中介负有监管义务,若未履行责任,可能承担连带责任。本文建议设立冷静期与追认机制,明确财产返还与债务分担规则,完善法律法规并强化行业监管,规范直播经济,平衡家庭财产权益与网络经济发展需求。Online live streaming rewards, as an emerging economic behavior involving the gifting of virtual items to streamers, can have a significant impact on marital common property. This article analyzes the legal relationships among the rewarder, the rewarded, and the platform company, pointing out that the “gift contract theory” overlooks the consideration attribute, the “service contract theory” is difficult to apply, and the “no contract relationship theory” fails to explain the logic of property transfer. High-value rewards without consent are usually deemed invalid as significant property expenditures. As an intermediary, the platform bears regulatory obligations, and if it fails to fulfill its responsibilities, it may bear joint and several liability. This article suggests establishing a cooling-off period and a ratification mechanism, clarifying rules for property restitution and debt apportionment, improving laws and regulations, and strengthening industry supervision to regulate the live streaming economy and balance the needs of family property rights and the development of the online economy.

关 键 词：直播打赏 合同关系 夫妻财产 平台责任 

分 类 号：D92[政治法律—法学]