AIGC在乡村农贸市场振兴中的新契机  

AIGC’s New Opportunities in Revitalizing Rural Farmers’ Markets

作　　者：顾盼 吴颖 

机构地区：[1]浙江理工大学国际时装技术学院,浙江 杭州

出　　处：《电子商务评论》2024年第2期3854-3861,共8页E-Commerce Letters

摘　　要：在乡村振兴战略背景下,AIGC技术的发展为乡村市场发展带来了新契机。利用AIGC中的图像生成、视频产出以及智能物流技术,既不断提高村民对美学的感悟,又产出潮流地域性宣传视觉体系。人工与技术结合全力发展公共文化美学服务,打破人们对乡村卖场脏乱单一的古老印象,打造新型地方网红卖场特色馆。本文从乡村卖场问题分析、AIGC技术在农贸市场中的应用、AIGC目前面临的限制以及在未来发展中的可实施性方面进行探究。本文提倡利用AIGC技术与人工协同创作,改造升级网红卖场,为乡村振兴提供新契机。In the context of the rural revitalization strategy, the development of AIGC technology has brought new opportunities for rural market development. Using the image generation, video output and intelligent logistics technology in AIGC, we not only continuously improve the villagers’ awareness of aesthetics, but also produce a trendy regional publicity visual system. Combining artificial intelligence and technology, we strive to develop public cultural aesthetic services, break people’s old impression of rural stores as dirty and monotonous, and create a new type of local internet celebrity store with special features. This article explores the problems of rural stores, the application of AIGC technology in farmers’ markets, the limitations AIGC currently faces, and its feasibility in future development. This paper advocates the use of AIGC technology and manual collaborative creation to transform and upgrade internet celebrity stores, providing new opportunities for rural revitalization.

关 键 词：农贸市场 AIGC 网红村落 公共文化美学 

分 类 号：F42[经济管理—产业经济]