海外版拼多多和国内版拼多多功能对比  

Comparison of Functions between Overseas Version and Domestic Version of Pinduoduo

作　　者：潘煜 

机构地区：[1]江苏大学管理学院,江苏 镇江

出　　处：《电子商务评论》2025年第1期315-323,共9页E-Commerce Letters

摘　　要：随着电子商务的快速发展,拼多多作为一种新兴且发展迅速的社交电商模式,不仅在国外市场取得了巨大的成功,在海外市场也有属于自己的一席之地。本论文将对比分析海外版拼多多和国内版拼多多的功能,探讨它们在不同市场中的异同,为了解这两个平台的特点和发展提供参考。With the rapid development of e-commerce, Pinduoduo, as a new and rapidly growing social e-commerce model, has not only achieved great success in the foreign market, but also has its own place in the overseas market. This thesis will compare and analyze the functions of the overseas version of Pinduoduo and the domestic version of Pinduoduo, exploring the similarities and differences between them in different markets, providing reference for understanding the characteristics and development of these two platforms.

关 键 词：拼多多 海外市场 国内市场 功能对比 

分 类 号：F42[经济管理—产业经济]