老年群体网络消费行为下的信息安全社会保障路径研究  

Research on Information Security and Social Security Pathways under the Network Consumption Behavior of the Elderly Group

作　　者：谭倩怡 

机构地区：[1]江苏大学科技信息研究所,江苏 镇江

出　　处：《电子商务评论》2025年第1期330-339,共10页E-Commerce Letters

摘　　要：数字技术迅猛发展,人口老龄化与社会数字化之间的鸿沟亟待弥合。生理心理均处于衰弱期的老年群体在网络消费行为中应如何表达其真实意思、如何维护自身合法权益是值得社会共同深思的重要课题。研究通过问卷调查获取老年群体网络消费行为中信息参与的主观需求集合,并结合老年群体参与网络信息的阶段划分调研老年群体网络信息安全客观影响因素。发挥政府、市场和社会作用,运用新兴信息技术,创新服务模式,满足老年群体多层次、多样化的网络消费需求,借助数字技术推动我国老年群体信息参与均等化的变革发展。由此,本研究从数字鸿沟弥合背景出发,探究老年群体网络消费行为下维护信息安全的内涵与外延。将主观需求与客观需求相结合,寻求多维度视角保障老年群体网络信息生活中的合法权益,致力于构建完善的老年群体网络消费行为下的信息参与社会保障路径。The rapid development of digital technology has led to a growing gap between the aging population and the digitalized society, which urgently needs to be bridged. How the elderly, who are in a period of physical and mental decline, express their true intentions and protect their legitimate rights and interests in online consumption behavior is an important issue worthy of deep consideration by the whole society. This study uses questionnaires to obtain the subjective demand set of information participation in the online consumption behavior of the elderly, and combines the stage division of the elderly’s participation in online information to investigate the objective influencing factors of online information security for the elderly. By leveraging the roles of the government, the market, and society, and applying emerging information technologies, innovative service models can be developed to meet the multi-level and diverse online consumption needs of the elderly. With the help of digital technol

关 键 词：网络消费行为 信息参与 数字鸿沟 老年群体 社会保障路径 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]