跨境电商环境下贵阳市农产品出口现状与策略分析  

Analysis of the Current Situation and Strategy of Agricultural Product Export in Guiyang under the Environment of Cross-Border E-Commerce

作　　者：张婷婷 

机构地区：[1]贵州大学历史与民族文化学院,贵州 贵阳

出　　处：《电子商务评论》2025年第1期1528-1537,共10页E-Commerce Letters

摘　　要：近年来,随着跨境电子商务的高速发展,贵州省提出“黔货出境”计划,旨在将贵州省特色农产品推向国际市场。贵州省利用其独特的生态、气候和地理优势,让其手工艺品、农产品和民族产品深受外国人民的喜爱。虽然贵州省在农产品跨境电商方面起步较晚,但在这个领域已经取得了不少成绩。在跨境电商发展过程中,存在一些问题。因此本研究通过梳理贵阳农产品现状以及贵阳农产品的跨境电子商务运营情况,并基于近年的统计数据,提出农产品跨境电商的机遇及策略,以期对促进贵州省农产品跨境电商发展有所帮助。In recent years, with the rapid development of cross-border E-commerce, Guizhou Province has proposed a “exit” plan of Guizhou, which aims to push Guizhou’s characteristic agricultural products to the international market. Guizhou Province uses its unique ecology, climate and geographical advantages, and its handicrafts, agricultural products and national products are loved by foreign people. Although Guizhou Province started late in cross-border E-commerce in agricultural products, it has achieved a lot of achievements in this field. There are some problems in the development of cross-border E-commerce. Therefore, in this study, by combing the current status of Guiyang’s agricultural products and the cross-border E-commerce operations of Guiyang agricultural products, based on statistics in recent years, it proposes the opportunity and countermeasures of cross-border E-commerce in agricultural products, which will help promote the development of cross-border E-commerce in Guizhou Province.

关 键 词：贵阳农产品 跨境电商 出口 对策 

分 类 号：F42[经济管理—产业经济]