数字政府驱动农村电子商务高质量发展研究  

Research on High-Quality Development of Rural E-Commerce Driven by Digital Government

作　　者：苟继林 丁丽娟 

机构地区：[1]贵州大学公共管理学院,贵州 贵阳

出　　处：《电子商务评论》2025年第1期2640-2647,共8页E-Commerce Letters

摘　　要：在新技术革命背景下,加快数字政府建设促进数字经济发展是时代必然要求。数字经济正在引领着新一轮的产业革命,我国农村电子商务是其中重要一环。数字政府建设关键在于共享、互通和便利,这也是建设的主要途径。农村电子商务目前面临的困境在于:产品重复与信息壁垒、证照不全及擦边运行、规模化经营过程受阻。数字政府建设目标与农村电商发展困境耦合,共享打破产品重复与信息壁垒现状、互通改善证照不全带来的擦边运行、便利则打通规模化经营通道,三条路径共同发力驱动农村电子商务高质量发展。In the context of the new technological revolution, accelerating the construction of digital government to promote the development of digital economy is an inevitable requirement of The Times. Digital economy is leading a new round of industrial revolution, and China’s rural e-commerce is an important part of it. The key to the construction of digital government lies in sharing, interoperability and convenience, which is also the main way of construction. At present, rural e-commerce is facing difficulties in product duplication and information barriers, incomplete licenses, marginal operation, and large-scale operation process obstruction. The goal of digital government construction is coupled with the development dilemma of rural e-commerce, sharing the status quo of breaking product duplication and information barriers, interworking to improve the marginal operation brought by incomplete licenses, and facilitating the opening of large-scale operation channels, and the three paths jointly drive the high-quality development of rural e-commerce.

关 键 词：数字政府 农村电子商务 共享 互通 便利 

分 类 号：F42[经济管理—产业经济]