基于电商平台背景对贵州抹茶进行市场分析  

Market Analysis of Guizhou Matcha Based on the Background of E-Commerce Platforms

作　　者：李玥玥 

机构地区：[1]贵州大学哲学学院,贵州 贵阳

出　　处：《电子商务评论》2025年第1期2741-2747,共7页E-Commerce Letters

摘　　要：随着电商平台的快速发展,贵州独特的文化遗产和地方特产正在迎来前所未有的市场机遇。贵州抹茶作为结合传统茶文化与现代创新的代表产品,在电商平台上逐渐取得了较为可观的市场份额。本文通过对贵州抹茶市场的分析,探讨了其在电商平台上的市场表现、消费者需求、竞争格局以及营销策略。通过数据分析、案例研究和消费者行为分析,本文阐述了贵州抹茶在电商平台上的发展潜力及其面临的挑战,为贵州其他地方文化产品的电商化提供了参考和借鉴。With the rapid development of e-commerce platforms, Guizhou’s unique cultural heritage and local specialties are embracing unprecedented market opportunities. As a representative product combining traditional tea culture and modern innovation, Guizhou Matcha has gradually gained a considerable market share on the e-commerce platform. Through the analysis of Guizhou Matcha market, this paper discusses its market performance, consumer demand, competition pattern and marketing strategy on the e-commerce platform. Through data analysis, case study and consumer behavior analysis, this paper expounds on the development potential and challenges of Guizhou Matcha on the e-commerce platform, which provides reference for the e-commerce of cultural products in other places in Guizhou.

关 键 词：贵州抹茶 电商平台 市场分析 消费者行为 品牌营销 

分 类 号：F42[经济管理—产业经济]