电子商务与农村农民群体创业——基于CFPS数据的分析  

E-Commerce and Rural Peasant Group Entrepreneurship—An Analysis Based on CFPS Data

作　　者：姜淑雅 

机构地区：[1]上海工程技术大学管理学院,上海

出　　处：《电子商务评论》2025年第2期99-105,共7页E-Commerce Letters

摘　　要：随着互联网技术的发展,电子商务进入农村,在乡村振兴的背景下,更是成为推动农村经济发展的重要力量。本文基于中国家庭动态跟踪调查(CFPS) 2014~2020年的数据,采用双向固定效应回归模型,研究了国家电子商务示范城市政策对农民创业的促进作用。研究发现,该政策显著正向影响农民创业,尤其是在青年群体和男性群体中效果更为显著。此外,研究还控制了个人和家庭层面的多个变量,以减少其他因素的干扰。本研究为理解电子商务政策在乡村振兴中的作用提供了实证依据,并为政策制定者提供了有价值的参考。研究结果在一定程度上验证了国家电子商务示范城市的政策对农村农民群体创业的影响大小,有利于促进农民创业,促进农村发展,实现乡村振兴。With the development of Internet technology, e-commerce has entered rural areas and become an important force to promote rural economic development under the background of rural revitalization. Based on the data of the China Household Dynamics Tracking Survey (CFPS) from 2014 to 2020, this paper uses a two-way fixed-effect regression model to study the promotion effect of national e-commerce demonstration city policies on farmers’ entrepreneurship. The study found that the policy had a significant positive impact on farmers’ entrepreneurship, especially among young people and men. In addition, the study controlled for multiple variables at the individual and household levels to reduce interference from other factors. This study provides an empirical basis for understanding the role of e-commerce policies in rural revitalization, and provides a valuable reference for policy makers. The research results verify the influence of the national e-commerce demonstration city policy on the entrepreneurship of rural farmers to a certain extent, which is conducive to promoting the entrepreneurship of farmers, promoting rural development and realizing rural revitalization.

关 键 词：电子商务 CFPS 创业 

分 类 号：F32[经济管理—产业经济]