电子商务平台中的算法歧视及其法律应对  

Algorithmic Discrimination in E-Commerce Platforms and Its Legal Response

作　　者：付雨露 

机构地区：[1]扬州大学法学院,江苏 扬州

出　　处：《电子商务评论》2025年第3期362-369,共8页E-Commerce Letters

摘　　要：在大数据时代,随着电子商务的快速发展,算法技术在电子商务中的应用也日渐广泛。然而,一些问题也逐渐浮出水面。其中,算法歧视现象尤为引人关注。文章首先介绍了电子商务领域中算法歧视的概念与特点,然后详细阐述了算法歧视在各阶段的具体表现。接着,文章指出了当前法律规制在应对算法歧视方面的困境,并提出了相应的法律应对方案。最后,文章从法律救济层面进一步探讨如何有效解决算法歧视在电商平台中对消费者的危害性。本文旨在保障消费者权益、促进电商平台健康发展,具有实用性和前瞻性。In the era of big data, with the rapid development of e-commerce, the application of algorithm technology in e-commerce is becoming increasingly extensive. However, some problems have also gradually surfaced. Among them, the phenomenon of algorithm discrimination is particularly noteworthy. This paper first introduces the concept and characteristics of algorithm discrimination in the field of electronic commerce, and then expounds the specific performance of algorithm discrimination in each stage. Then, the paper points out the dilemma of the current legal regulation in dealing with algorithmic discrimination, and puts forward the corresponding legal response plan. Finally, the paper further discusses how to effectively solve the harm of algorithmic discrimination to consumers in the e-commerce platform from the level of legal relief. This paper aims to protect the rights and interests of consumers, promote the healthy development of e-commerce platforms, and is practical and forward-looking.

关 键 词：电子商务平台 算法歧视 法律方案 

分 类 号：D923[政治法律—民商法学]