乡村振兴背景下基于网络销售平台的乡村菜篮子项目SWOT分析  

SWOT Analysis of Rural “Countryside Basket” Project Based on Online Sales Platform in the Context of Rural Revitalization

作　　者：李忠文 李铮 韩雄 韦宏福 李元祯 马嘉利 段宁贵 

机构地区：[1]右江民族医学院全科医学院,广西 百色 [2]右江民族医学院公共卫生与管理学院,广西 百色

出　　处：《国际会计前沿》2023年第3期291-297,共7页Frontiers of International Accounting

摘　　要：在互联网 + 销售模式盛行的背景下,本文旨在全面描述当前农村农产品的生产与销售现状,并深入分析影响农村经济、农村物流以及生产经营等方面的制约因素。为了解决这些问题,本文提出了以小卖部为基础,利用网络化销售平台来促进农产品的销售与服务的创新思路。同时,采用SWOT方法对菜篮子项目的特点进行了深入分析。最终,本文构建了一套完整的商业模式和营利方法,以推动农产品销售与服务的发展。In the context of the prevalent Internet + sales model, this paper aims to comprehensively describe the current production and sales status of rural agricultural products and deeply analyze the constraining factors affecting rural economy, rural logistics, and production operations. To address these issues, this paper proposes an innovative approach that utilizes a networked sales platform based on small-scale retail stores to promote the sales and services of agricultural products. Additionally, the SWOT method is employed to conduct an indepth analysis of the characteristics of the “Countryside Basket” project. Ultimately, this paper develops a comprehensive business model and profit-making strategies to promote the development of agricultural product sales and services.

关 键 词：农产品销售 网络销售平台 菜篮子项目 乡村振兴 

分 类 号：F32[经济管理—产业经济]